Rain Bird is the world’s leading manufacturer and provider of irrigation products and services. Since 1933, Rain Bird has offered broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the globe.

The Project

Rain Bird needed a more efficient high-touch sales process to drive growth and ensure exemplary customer experience.

My Role

Adel led a team of Salesforce Consultants, partnering with Rain Bird to build a centralised CRM solution to improve visibility of the sales pipeline, capture customer insights, drive operating efficiency, and improve the quality of decision-making.

The Challenges

Difficult to manage the data spread throughout the region

Unable to maintain the Sales Pipeline manually which resulted in no clear forecast

No formal way to track and follow up with customers

The Solutions

Sales Management Process

Rain Bird operates across different countries, and making sure they had everything in one place with a universal sales process was vital to their sales teams. To address this, we built a wide ranging solution on Salesforce’s Sales Cloud, where Rain Bird’s Sales Managers are now able to collaborate, giving a complete overview of the sales process, and allowing them to close more deals faster.

User Adoption Training

Making sure all employees had an understanding of how to properly use the company’s new Salesforce platform was crucial, and following Rain Bird's Sales Cloud implementation, we supported the Rain Bird Sales and Marketing team with the rollout, including bespoke training on all the features and functions of Salesforce.

Activities Management

By utilizing the activities management tool, the team has been enabled to monitor all customer communications and ensure that Rain Bird provides the utmost level of service. Furthermore, the management is capable of tracking the customer satisfaction score.

Anas Alkilani, General Business Manager - MENA & India

Adel has played a big part in our Salesforce success story with the combination of his technical knowledge and experience assisted Rain Bird to adopt the technology in a short space of time. From the project kick-off meeting, Adel was proactive in understanding our business process putting the best practices across and making sure that we are involved in every stage of the build phase. I’m happy with the Salesforce solution that Adel designed and built I recommend him to any business looking to build a scalable solution.